CASE STUDY
ARTIVA
TIMELINE
08.2021 - 01.2022
DELIVERABLES
Brand Guidelines
Presentations Assets
External Communications
MY ROLE
Freelance Graphic Designer, Creative Strategist
A vibrant approach to a bold new industry.
BRAND GUIDELINES
I was brought onto the team since the company’s inception to create the style guide of the brand. I started by designing the logo and defining the color palette and typography specs. Additionally, I created branded elements and assisted with the tone and messaging of the brand. These assets were organized and structured within these brand guidelines.
KEY COMPONENTS
FINAL DISPLAY
CLIENT PITCH DECK
Shortly after the launch of the brand, I was tasked with designing a pitch deck to share with investors and new clients. Key information featured in this deck include product education, brand validation, inspired business model, and competitive advantages.
KEY COMPONENTS
FINAL DISPLAY
ORGANIC SOCIAL CREATIVE
I was tasked with directing the creative featured in the brand’s social channels. This included strategy and design of concepts for organic social posts and paid promotions. This challenge allowed me to gain insight on the company’s industry and curate the public image of the brand.
