CASE STUDY

PANGEA PROJECT

TIMELINE

10.2020 - 06.2021

DELIVERABLES

Apparel Design

Apparel Lookbook

Brand Graphics

Organic Social Design

MY ROLE

Creative Director, Product Designer, Photographer

A brand centered in unity, empathy, and creative expression.

PRODUCT DESIGN

As the creative director and product designer of Pangea Project, I created a series of logotypes, icons, and a mission statement to bring forth a visual identity to the brand. I designed all graphics for the apparel products and assisted in the printing process and photographing of each piece.

ICONOGRAPHY

MISSION GRAPHIC

mage with the phrase 'there is more that connects us than divides us,' set against a light yellow background with icons shaped like stars, flowers, and an abstract design.

APPAREL GRAPHICS

Image with a dark green background featuring the phrase 'Protect Our Wildlife,' with a planet Earth and the name Pangea below, accompanied by hands underneath.

Image with a gray background featuring the name Pangea in yellow with orange borders, surrounded by orange flowers.

Image with a light blue background featuring the name Pangea, a blue sphere with a dark blue center, and a phrase below it.

Image with two tigers and the phrase 'Extinction is not an option' inside a black star, with a planet below and the phrase 'Cherish and nurture our land. We are not its only inhabitants,' on a green background.

Image with the phrase 'In search of clear skies and greener pastures' in yellow letters with a red border, surrounded by various shapes, on a gray background.

PRINTED APPAREL

Woman with curly hair showing the back of a green Pangea shirt featuring tigers.

Image of a dark blue Pangea sweatshirt featuring a phrase in the middle.

Image of a beige bag featuring a Pangea phrase on a white background.

Three women posing in Pangea sweatshirts.

Image of three short-sleeve shirts in green, beige, light blue, and yellow.

A man wearing a white Pangea sweatshirt, black pants, and white sneakers, posing against a white background.

ORGANIC SOCIAL DESIGN

As creative director, I took lead on designing the creative featured in the brand’s social channels. I created graphic elements and used our image assets to generate promotional posts. In addition, we had a blog section of our website that featured locally written articles, which I converted into organic posts.

LAUNCH PROMOTIONS

Image of a letter from Pangea promoting the launch of their website.

ARTICLE FEATURES

Light blue image of a man wearing a cap, smiling in the snow, with Pangea phrases above and below.

Phrase about COVID-19 on a light blue background with orange orbs.

Beige image with the phrase 'Podcasts that move us' in the center, surrounded by circles with colorful backgrounds.

PRODUCT LOOKBOOK

I directed, produced, and photographed the seasonal lookbook tied to the launch of the project. With a team of photographers, production assistants, and select models, we photographed lifestyle images of the product in natural environments. Most of the lookbook was photographed on 35mm film.

A man wearing a black cap, sitting on a rock in a white Pangea shirt with a surfboard, watching the sea.

Woman with blonde hair wearing a Pangea shirt, lying on the ground with sunlight on her face.

Man wearing dark sunglasses and a white shirt, holding a light blue suitcase, posing and looking at the camera

Blonde woman wearing a white shirt, posing on the road.

Man wearing a white face mask and Pangea shirt, posing and looking at the camera at night.

Group of friends hugging, posing, and looking at the camera while wearing Pangea shirts.

White Pangea sweatshirt on a black car with the sea in the background.

Man sitting in a basketball hoop, looking at the camera with a ball in his hand.

Woman with short curly hair wearing a Pangea shirt, looking to the left, posing with her hands in her pants, with grassland in the background.

Blonde woman wearing a black cap and black Pangea shirt, posing at sunset.

Woman wearing a white shirt and a light blue plaid shirt, smiling while sitting on wood with snow in the background.

Blonde man wearing a brown cap, yellow shirt, and dark green jacket, sitting on a dark motorcycle and looking at the camera.

WEBSITE

I designed the brand website with an online shop of all designed apparel. The site also included the full seasonal lookbook and a blog section that featured the articles.