CASE STUDY
POWER DIGITAL
TIMELINE
05.2021 - 09.2024
Social Ad Design
Email Design
DELIVERABLES
Organic Social Design
Display Banner
MY ROLE
Amazon A+
Graphic Designer, Creative Account Lead, Design Intern Manager
An exploration of variety across industries, processes, and skills.
PAID SOCIAL AD CREATIVE
THE WORK
I was creative lead of 20+ accounts delivering paid social ad creative during my time at Power. I worked closely with strategists specialized in the channel in order to formulate concepts and execute the team’s vision. I handled full design of static/GIF deliverables, and designed storyboard frames in collaboration with editors for motion graphic concepts (Rula).
CLIENTELE
Mattel Creations, Colgate, Rula, Golf le Fleur, Silver Oak, Acrisure, Homedics, Matter of Fact, Popcornopolis
MATTEL CREATIONS
COLGATE
RULA
GOLF LE FLEUR
SILVER OAK
ACRISURE
HOMEDICS
MATTER OF FACT
POPCORNOPOLIS
EMAIL CREATIVE
THE WORK
I was creative lead of 10+ accounts delivering email creative during my time at Power. I utilized the guidelines and assets of each brand to design both broadcast and automation emails (including promos, seasonal concepts, and subscriber notifications). As a leader within this channel, I also assigned email tasks to interns and reviewed/QA’d the deliverables.
CLIENTELE
Pura Vida Bracelets, Popcornopolis, Amy Myers MD
PURA VIDA BRACELETS
POPCORNOPOLIS
AMY MYERS MD
ORGANIC SOCIAL CREATIVE
THE WORK
I was creative lead of several accounts delivering organic social creative during my time at Power. This channel involved designing static/GIF deliverables for Meta and Pinterest, highlighting educational, testimonial, and interactive concepts. Additionally, I designed spec concepts to pitch the service to our accounts and include in our company portfolio.
CLIENTELE
Clove, Bath Fitter
CLOVE
BATHFITTER
DISPLAY BANNER CREATIVE
THE WORK
I was creative lead of 10+ accounts delivering display banner creative during my time at Power. I executed designs to be cohesive with different dimensions of each ad set, and animated GIF concepts for uploading in HTML5 platform. In addition, I was assigned to design ad sets for our own company’s advertising concepts.
CLIENTELE
Affirm, Disney Animation Immersive, Power Digital Marketing
AFFIRM
DISNEY ANIMATION IMMERSIVE
POWER DIGITAL MARKETING
AMAZON A+ CREATIVE
THE WORK
I was creative lead of several accounts delivering Amazon creative during my time at Power. I worked directly with our team’s strategists and the client to formulate creative intended to boost Amazon sales. These deliverables included designs for each brand’s storefront, as well as A+ creative and infographics for specific product listings.
CLIENTELE
Brava
